The Webcetera blog
Discussing website design, SEO, and image optimisation.
We're passionate about helping businesses succeed online, and our resource blog is packed with informative resources to help you achieve your digital goals.

The AI subscription you rely on is subsidised. What happens when it isn’t?
AI plans are heavily subsidised, that much is measured. Where pricing goes next is less certain. Here's what's changed so far and how you can plan ahead.

Good SEO is the foundation of AI SEO
Traditional SEO isn't dead—it's the foundation of AI SEO. Learn how to optimize your content for ChatGPT, Perplexity, and Google AI Overviews.

Using AI to write Shopify page titles and meta descriptions
Learn how to use AI to write optimised page titles and meta descriptions for your Shopify store, with real prompt examples and time-saving tips for busy merchants.

It's easy to build a bad website
It's never been easier to launch a Shopify store. It's also never been easier to get it quietly wrong. Here's what to get right, and why it matters.

How to choose the perfect image format for your website
Confused by JPG vs WebP vs AVIF? We break down the best image formats for your website to improve speed, SEO, and user experience.

Ten years of Webcetera
A decade of website expertise. How Webcetera became a Shopify Partner and Webflow expert, the clients that shaped us and where we’re heading next.

Shopify banner size: the complete guide to dimensions
What Shopify banner size should you use? Desktop and mobile dimensions, aspect ratios and file sizes to keep images sharp and your store fast.

What makes a great Shopify product image?
Shopify product image sizes, aspect ratios and file types explained. What to upload, why JPG beats WebP and how to keep images sharp without slowing your store.

Shopify SEO: the built-in settings store owners overlook
Shopify's built-in SEO fields are easy to miss. What to fix on your products, collections and pages, including one tip Shopify itself gets wrong.

Shopify: Does it live up to the hype?
Shopify is a powerful ecommerce platform, but does It Live Up to the Hype? We break down common pain points, discuss solutions and benefits of the app ecosystem

How to add Shopify blog posts, optimised for search
Learn how to optimise Shopify blog posts for SEO, from crafting compelling titles and structuring content to image optimisation and metadata best practices.

Ensuring Your Shopify Store is Optimised for Mobile Users
Unlock the benefits of mobile-first design for your Shopify store. Enhance user experience, boost SEO, and increase conversions.
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