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A cornerstone article is a term used to describe a blog post that is usually quite long and in-depth (also known as evergreen content) and designed to be a key post to attract search traffic.
A Standard post is usually much shorter in length and written to quickly get a point across.
Linking your shorter “quick read” posts to longer posts containing much more detail allows you to keep a short post, well, short. At the same time it allows your site visitor to click the link to the in-depth post if they want to find out more.
This internal linking also benefits your SEO efforts because Google and other search engines can follow your links and get to know more about your website, products and services.
This is a proven strategy that will get you climbing those all-important Google rankings.