From Wix to Webflow, then a full rebrand four years later

The problem

Approved Technology have distributed compatible network transceivers, DACs and fibre cabling since 2008, working out of Bournemouth and shipping worldwide. They also own ATGBICS, the ecommerce brand we later rebuilt on Shopify. Two businesses, two very different websites.

We first worked with them in 2021. The corporate site was on Wix, and Wix was the ceiling. Design control was limited, changes were slow, and the team couldn't do much themselves without asking somebody first.

What we did

The 2021 job was straightforward enough. Move to Webflow, hand the team the Editor so they could get on with it themselves, and build something that would hold up under trade traffic.

The 2025 job was bigger. Approved Technology had rebranded, and the site needed to do a different job. Not explain the company, but bring in reseller partners.

So we restructured it around how partners actually think. Products by type, solutions by what they need doing, and markets by the sector they sell into: education, government, telecoms, healthcare and the rest. Then we built in the routes. Become a reseller, request a quote, download the catalogue, open a credit account. Each one a clear next step rather than a contact form and a wish.

The rest was groundwork. A news section the team run themselves, live chat, MailerLite for the mailing list, and Cookie Script with Google Consent Mode so the analytics are collected properly rather than collected at all costs.

Outcome

The rebranded site launched on 31 July 2025.

The part I'd point at is the four years in between. We built the first site in 2021 and were still the people they called when it was time to start again. ATGBICS followed onto Shopify along the way. Two sites, one business, and enough trust to keep going.