We see many sites with a lot of content added—badly. The words are fine, but they are hard to read for various reasons. Perhaps images are added that slow the page down and don't adhere to even the most basic SEO and Accessibility guidelines.
As well as this, without due care, websites can become hard to use and content hard to find.
We look after all of this using our expertise in SEO, Accessibility and pretty much all things website conent.