Make sure your website appears in search and gets seen by prospective new customers.
What is Search Engine Optimisation?
Search Engine Optimisation, known as SEO, is the method of getting your website pages listed on search engines without spending money on paid ads.
You might have heard the terms “getting listed on page 1” or “ranking high on Google”. A high ‘rank’ indicates a page from your website is listed high on the search page that results from a Google search.
SEO isn’t just about Google, but Google is the king of search, so people tend to use the term “Google” in place of “search the web”.
How will SEO help my website?
The long term goal of SEO is for pages on your website to appear high on Google for search terms pertinent to your business. By creating high-quality content and adhering to best practices, your site stands a higher chance of being noticed and viewed.
If your business serves a local area, there is much more we can do to make sure people get to know about you (and not just via your website!).
What SEO work does Webcetera do?
When we build websites, we focus on SEO from the ground up.
There are many facets to SEO, but the most critical is content. If your content is difficult to read, doesn’t succinctly answer peoples initial query or waffles too much, then people won’t read it, and Google won’t rank it.
Technical elements like the coding, optimised images, how fast a website page loads and the metadata used are all important considerations for every page.
What other things impact SEO?
There are a lot of things we can do off your site that will help your business and SEO.
EAT stands for Expertise, Authoritative and Trustworthy. It’s a term used by Google all the time, so make sure your website design and content is EAT.
Google My Business
A great example of this is Google My Business. Google My Business is a free tool provided by Google that allows you to list your website and set your primary service area. So, if you are a small therapist business in North Lincolnshire, then you can tell Google your open hours, contact details and that your primary customer base is from North Lincolnshire.
We make sure that the details you list on Google My Business are identical to that on your website.
Bing offers a similar service called Bing Places.
Then there are things like backlinks. Backlinks are other websites that write something on their site with a link to yours. But be careful. Backlinks can be an expensive venture, and if you get it wrong, the results could negatively affect your website.
If a high-authority, trusted website that offers a similar service or product to you links to your site, this is excellent. If a low-quality, spammy website that has little to do with your business links to your site, this is bad!
The best backlinks are when people research a subject, find your website, and like the content so much they link to it.
Want to find out more? Drop us a line.
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