We redesigned and re-platformed the Osh Gosh Gowns website from Wix to WordPress. This included improving the SEO and UX to encourage more website bookings
- Migrate from Wix to WordPress
- Full redesign of website
- Implement better SEO and UX to encourage appointment bookings
- Partnering with I Want Fish & Chips to provide digital marketing
Osh Gosh Gowns is a boutique wedding dress supplier and fitting service, renowned locally for their exceptional collection and personalised customer experience. Wendy, the owner of Osh Gosh Gowns, approached us seeking assistance to enhance their web presence. We ultimately decided to migrate the website from Wix to WordPress, optimising it for improved SEO and enhancing the user experience (UX).
The core requirement was to create a website that effectively encouraged bookings into the shop. We worked closely with Wendy to understand the business and provided marketing advice and support.
Challenges
Osh Gosh Gowns had an existing website built on the Wix platform, which posed limitations in terms of SEO capabilities and customisation options. The website's structure and content failed to effectively convert visitors into booking inquiries, hampering the business's potential for growth.
Our challenge was to migrate the website to WordPress, a more versatile platform, while optimising it to attract organic traffic and improve the overall user experience.
Solution
Collaborating closely with Wendy, we conducted a thorough analysis of Osh Gosh Gowns' business model, target audience, and competitive landscape. After careful consideration, we recommended migrating the website to WordPress, which would provide greater flexibility and customisation options to meet their specific needs.
We began by conducting comprehensive keyword research to identify relevant search terms in the wedding dress industry. These keywords were strategically incorporated into the website's content, meta tags, and image alt texts to optimise its visibility on search engine result pages, ultimately driving organic traffic.
Next, we focused on improving the user experience by redesigning the website's layout and navigation. We ensured the website had an intuitive and user-friendly interface, allowing visitors to easily browse through the wedding dress collections, view detailed information, and make booking inquiries seamlessly. Additionally, we incorporated high-quality visuals and customer testimonials to establish credibility and trust.
Moreover, we provided Wendy with marketing advice and support, assisting her in developing a content strategy. This included creating engaging blog posts, showcasing the latest wedding fashion trends, and leveraging social media platforms to connect with potential customers.
Results
The migration from Wix to WordPress, combined with SEO optimisation and improved UX, is already yielding improvements for Osh Gosh Gowns. Within a few weeks of relaunching the website, the website's organic search rankings have improved, and we will continue to monitor and adjust to get an increase in organic traffic.
Moving forward, Osh Gosh Gowns continues to collaborate with us to refine their online marketing strategies and ensure their brochure website remains up-to-date, optimised, and capable of further driving growth and success.
And there is another project in the works - Osh Gosh Outlet, a Shopify website coming soon…
