Search Engine Optimisation
Search Engine Optimisation services to generate new leads & better brand exposure
We use tools to run an SEO audit of your entire website. From the audit, we create a plan to make changes to your website to improve its overall SEO.
Effective, measurable changes to your website that starts with a simple SEO audit and results in more, higher-quality traffic reaching your website.
SEO Audit
If you ask us to help with your SEO, we will first run an audit. The SEO audit will provide us with actionable improvements that we can undertake on your website.
We use industry standard tools such as Screaming From and AHrefs as well as services provided by Google such as Google Search Console and Google Analytics.
An SEO audit can be run on a single page website or a website with hundreds (or even thousands) of pages. The audit will be tailored to meet your broader business objectives.
Make changes & monitor
Understanding what changes will improve your website's SEO enables us to implement them. These could be as subtle as tweaks to title descriptions or improving alt text to more significant work like fixing duplicate content or navigational changes.
To improve your SEO, the changes we make require monitoring to understand their effectiveness.
Review, repeat and report
Reviewing the changes' results informs us of their effectiveness, both in terms of how your ranking in the search engines has improved and in meeting your business goals.
Consider this: a change has little impact on your placement in the search results pages. However, more people who do find you are clicking through to your website due to the change.
Assuming the search term is in line with your business objectives, this would suggest more effort should be made to improve the results page ranking.
Understanding SEO
Many people know that they need to 'do' SEO, but a basic grasp of what SEO is and what to expect from investing in improving your SEO is a significant advantage.
On-page SEO
On-page (or on-site) SEO is what you can do directly on your website to improve its overall SEO.
SEO is impacted by many things on each of your web pages. From technical areas such as site speed and mobile friendliness to the amount of content on a page and how well it has been written.
In fact, there is a saying, "Content Is King". Google values well written content that matches the searcher's intent very highly.
Our SEO audit will highlight areas on your website that we can look to improve. This is what will make you stand out from the competition.
Off-page SEO
Off-page SEO refers to the things you can do away from your website that improve your website's SEO
One of the main off-page SEO techniques to improve your own website SEO is backlinks. Backlinks are links to your website from other websites. Websites linking to yours must be high quality and relevant to your business service area.
Other off-page techniques include social media. For example, attracting more traffic to your website through regular social posts and ensuring that your NAP (Number, Address and Postcode) is consistent across all platforms, including your website.
Pay Per Click
Pay Per Click (or PPC for short) is the act of paying for advertising space on search engines and other promotional channels.
A good example would be Google Ads. Google Ads allow you to pay to have a page on your website appear at the top.
While this isn't strictly SEO, the impact is the same, providing an immediate result. Whereas SEO takes time to see results, paid advertising is there and then.
A side effect of paid advertising is that it is driving lots more high quality traffic to your website. Traffic is a SEO signal and once you have engaged with people previously not aware of your business, they are more likely to return without seeing a paid advert.
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