Why you can’t afford NOT to have a premium Shopify theme

Webcetera Shopify e-commerce website solutions

A premium Shopify theme has many benefits

The question of using a free or premium Shopify theme comes up a lot.

I spend a lot of time on the Shopify forums, both listening into others conversations and trying to chip in with what I’ve learned over the years.

So, what do I mean by ‘premium Shopify theme‘?

I’m talking about the paid themes that you can find on the Shopify store. I think the Shopify suported themes are the best, but there are some rather excellent themes that you can purchase on Themeforest  (I like one called ‘Fastor’, which has recently been updated to use sections).


Why choose a premium Shopify theme?

Why you can't afford NOT to have a premium Shopify themeHere is a short list of the key reasons to choose a premium Shopify theme:


For a theme developer to get a theme listed within the Shopify ecosystem, they need to undergo some pretty vigorous vetting for quality and to make sure they adhere to all common standards.

As well as a high level of coding standards, this also extends to how easy it is to configure your store.

Most premium Shopify themes have functionality that you would otherwise have to purchase an app for, and functionality built into a theme from the ground up will mot likely work better, meaning better page load speeds (good SEO) and more easily setup.

Premium themes have a lot of time spent on the design. Without question, they look much better and professional than the free themes.

Out of the box, there are many more configuration options and pre-built theme styles compared to the free themes.

Value for Money

The premium Shopify themes have a lot more functionality built in by default.

They don’t all come with an equal same level of functionality, so make sure you preview them first, but things like high-quality popups, quick product views, currency selectors and more are usually built in.

Crucially, they offer a higher level of conversion. Visitors will trust a site that looks good and

At $140 to $180, a premium Shopify theme should pay for itself in no time. All the same good product imagery, careful UX design, custom information and upsells will just work better on a premium theme, believe me.

Remember, it’s not just about paying for itself – the same level of return will continue, day by day…


Shopify offers first class support. You can get in touch with Shopify Gurus quickly 24/7 by online chat (my preferred means to communicate with them), phone or email.

Gurus are able to help with all Shopify themes, free and premium.

They have an extensive knowledge of all themes, and whilst they might not be able to offer direct answers to theme development questions, if something isn’t working with a theme they will be able to help you get it sorted.

As well as this, once you purchase a premium Shopify theme, the theme developer will provide a lifetime of support and upgrades.

Choosing a premium Shopify theme

This all depends on your over requirements. What do you want the site to look like? Do you have any functionality requirements? Is your site image heavy? Do you have a lot of products? Do you require a filter navigation?

Once you’ve got your requirements down, have a look through the themes one by one and view their demo’s. You’ll soon get feel for what will work best for you.

Personally, I’ve had a lot of success with the Testament theme by Underground.

The main reason for this is I like the Quick Product View (you can select Quick Preview on a product and a popup provides the ability to view the product, it’s variants and add-to-cart without leaving the page you’re on – a great conversion optimisation tool, in my opinion)

Need help choosing?

If you’re struggling to decide on a theme and would like some advice, you can drop me a line and I will do my best to help.


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