Chris 'Chippy' Wesemael's website
We got to know Chris "Chippy" Wesemael through working with Adrian Goodall of Rokeby Developments. Chippy is a professional racing driver and, at that time, was racing in the RGB Sports 1000 championship.
Chippy required a website to promote himself and his brand. More than a simple CV website, it needed to detail his results, post-race reports and be a website he would be proud to share.
Adding new content, such as the race reports, needed to be simple for Chippy to do himself, but he required support to keep the website running smoothly and optimised for search engines.
Website requirements and choice of platform
The website design had a requirement to demonstrate Chippy's successes to date. We also wanted to provide a sense of motion and speed.
For this, we added a background video in one section of the home page, a cockpit recording of a race start at the Donington Park circuit.
Chippy was able to provide us with a wealth of images from past races. We carefully chose images to illustrate past successes and a sense of future goals.
We chose WordPress as the CMS to run the website and created templates to provide a consistent look and feel as Chippy added race reports.
Webcetera provides a fully managed website hosting package. Our WordPress Care Plan includes daily backups, security monitoring and weekly software updates. As well as this, we make sure the site remains up-to-date and offer Chippy any support and advice as he needs it.
Chippy's success required a website update and website rebrand.
After a couple of very successful years driving for Mittell Cars in the RGB Sports 1000 series and a year driving a McLaren in the British GT Championship with HHC Motorsport, Chippy took the brave step to form his own racing team - CW Performance.
At this point, the website required a slight rebrand. We needed to introduce the CW Racing logo and colours as well as update the content.
Since 2019, Webcetera has been a proud sponsor of Chippy and his CW Performance racing team.
Our logo can be seen on the livery of his Britcar Endurance Championship Praga racing car and his racesuit.
We've had the privilege of being invited to the paddock on race days to meet Chippy, his team, and his family. These team days out have been amazing, and it's great to see our logo racing around the UK's top circuits.