What is Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is about doing what you can so that your website is listed as high as possible in the organic search engine results pages.

Organic results are search results that appear without paid advertising. They are there on their own merit!

Your website should adheres to good practices as laid out by the major search engines, in particular Google, who have even provided a guide on the subject.

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